COVID-19DigitalSocial Media

The Coronavirus Pandemic’s Relationship to Online Behavioral Shifts in Canada

by Bryan Segal Senior Vice President, Commercial, Comscore This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms. Things are moving fast. Following our last update regarding digital media consumption during …

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LoyaltySocial Media

How social media can foster loyalty

It has been estimated that the average person spends nearly two hours on social media every day. If you want to find and relate to customers, social media is where you should be. If you want to announce an update or promote a product or service, it is where you …

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