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  In the quest to retain customers, many retailers across Canada have created their own or joined existing loyalty programs. Rewarding customers for their loyalty and leveraging the data that’s collected as part of these interactions as a means to build real relationships with customers has gained a lot of …

As you prepare to spend the rest of the year gathering with family and eating copious amounts of ham and turkey, you’re most likely spending these final few work weeks buried in annual data reviews, strategic planning meetings and other discussions to help build momentum for your 2016 marketing strategy. …

If you can’t measure the full impact of your marketing, you can’t invest wisely. Executives are always looking at ROI, so marketers who want to capture the C-suite’s attention need to draw a clear line between marketing activities and results. Do: Express marketing measurements in business language Speak the language …

New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …

Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …

Your reputation and your ability to communicate effectively are important, and whether you are using direct mail, email or personalized URLs, your data is the underlying foundation. In today’s world we see people with a broad range of skill sets setting up and managing marketing data. This, in turn, leads …

The challenge facing CMOs since the dawn of marketing has been the need to understand their customers (both current and potential) and to set the direction of their business to respond to, engage with, and ultimately serve the requirements of their customers. Early CMOs spent their time speaking with and …

Learn more in this 3-minute video on INETCO Analytics for ATM. New software application for customer analytics provides on-demand access to consumer experience, usage and profitability data INETCO(R) Systems Limited (www.inetco.com), a leading provider of transaction monitoring and customer analytics software for the banking and payment processing industries, today launched …

DATA ANALYTICS | Modernization in a Big Data world By Marc Smith Although Big Data remains, for some, an overhyped term, the reality is that the explosion of data is unlike anything we’ve seen before – and it is here to stay. Companies big and small are looking to sustain value …