Know what your consumers really want, thanks to cognitive commerce
The world is awash in data, most of it unstructured, and the volume is growing rampantly. Consider that by 2020, it’s expected there will be 44 zettabytes of data in the world—the equivalent of 170 newspapers being delivered daily to every man, woman and child on the planet. What’s more, …
When it comes to data, quality matters more than quantity
With so much emphasis on analytics for business decision making these days, I often find myself reminding marketers about the importance of the quality of the data they are using—not just the quantity. To develop data-driven insights, marketers first need to address the question of what data is valuable to …
Developing a thoughtful and realistic next-best-action strategy
Why knowing your customer starts with analytics and a well articulated next-best action strategy In a world of increasingly high consumer expectations, customers want to be known as individuals with distinct preferences, not just a member of a segment. The digital world is challenging marketers to consistently understand and …
Aimia releases latest Loyalty Lens Report
The Data Exchange Economy: Consumers willing to share personal data for a fair return But global report from Aimia shows businesses worldwide are failing to deliver on this exchange Eight in 10 (80%) consumers around the world are willing to share key pieces of personal information with brands. Yet businesses …
Lifecycle Management: Creating meaningful interactions with your customers for the best outcomes for your business
By Mike Poyser Previously, I have talked about the importance of bringing together different data sources into an “intelligent data” single view of the customer, and then about how multiple segmentation can be used to create a much better understanding of your different consumers, enabling your company to start becoming …
DM Wrap-up: week of March 23
Environics Analytics releases new PRIZM5 segmentation system Environics Analytics (EA) today announced the upcoming launch of the third generation of its popular segmentation system, PRIZM5, reflecting the latest evolution in Canada’s lifestyles and values. The new system, to be released on March 30, classifies Canadians into 68 distinct lifestyle types …
DM Wrap-up: Week of March 9
Adobe Marketing Cloud Unites Data-driven Marketing and Ad Tech At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues …
How to Win in Retail with Data Analytics
In Canada’s retail landscape competition comes from all directions as decades old brands that are household names compete with powerful new entities from south of the border. With increased competition as other retailers up their game, many companies now struggle to not only bring customers in the door, but also …
DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9
Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …
DM Wrap-up: News from the week of February 2
Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …