Data AnalyticsDonor ProspectingMarket ResearchMarketing

ENVIRONICS ANALYTICS RELEASES ALL-NEW PRIZM SEGMENTATION SYSTEM

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

READ MORE →
MarketingPremier Issue

The Fast-Changing Landscape of Not-for-Profit Marketing

By Brady Hambleton When Steve approached me earlier this year to gauge my interest in joining the advisory board for Foundation Magazine, I did not hesitate to say yes. I sincerely believe that as an active member of the not-for-profit sector, I have an inherent responsibility to engage in and …

READ MORE →
MarketingPremier Issue

A Philanthropic Marketer’s Wish List

By Debbie Major Fifty more grams and 1 millimeter thicker! Is this Canada Post code talk or a dream world for the not-for-profit and the not-for-profit agency? A special postage rate for the charitable and Not-For-Profit world is not a new thing. It has been mentioned, brought up, and talked …

READ MORE →