Secrets of Success
Creating Fundraising Campaigns
That Really, Really Work

One Day Skills-Building Workshop | November 18th | OBA Conference Centre, 20 Toronto St, Toronto, ON. Download the Brochure

Learn The Success Secrets to:
> Boost Donor Response
> Get Larger Donations
> Expand Your Donor Base and More

A Workshop Which Teaches Creative Tools, Copywriting Prowess, Hands-On Skills, Donor Psychology, Proven Tactics, Long-Term Strategy, Technology Programs, and all the other vital skills needed to engage and motivate today’s donors.

Event Sponsors

Presented as a stand-alone workshop or an added-on for attendees to the first Canadian National Fundraising Conference on November 18th at the OBA Conference Center in Toronto. Attendees of the Workshop may also attend the Morning Keynote Address and the Luncheon Keynote, as well as the Closing Networking Session of the Conference. These are all presented at the same facility. (Note: Workshop Registration does not include the Super Sessions or Breakout Sessions of the Conference).

Learn the key secrets of:

  • the right appeal by segment
  • copywriting which catches attention
  • creative which gets envelopes and email opened
  • subject lines which aren’t ignored
  • blending words with design
  • how and when to break the rules
  • and that’s just the start…there’s so much more

Today, no other marketers face stiffer challenges than you do.
With ever increasing competition for the same donors, a steep
decline in donations after the COVID pandemic, a shrinking
donor base and government cutbacks, the nonprofit industry
is struggling as never before.

Worse still, fundraising packages for charitable organizations
like yours do not enjoy the advantages of luring donors with special
offers. They must rely mostly on the persuasive power of creativity.
But, creativity is not a science. So, following old formulas of writing and design are sure paths to mediocrity and the law of diminishing returns.

Now, you can benefit from the experience, knowledge and the track
record of industry veterans as they offer to share with you their insights to successful creative-driven, data-driven fundraising:

  • If you write fundraising packages, this seminar will help you become a become a better writer.
  • If you design, it will make you a better designer.
  • If you build marketing campaigns, it will make you a better marketer or fundraiser
  • If you buy direct mail copy and art, it will help you become a smarter buyer.

WORDS AND IMAGES
‘The ten point plan’ to success and how to apply it.

CUSTOMIZATION & TACTILITY
The two major strengths of direct mail (and even email) and how to use them most effectively.

LATEST TRENDS
Digital marketing, analytics and social media.

WHAT WORKED BEST
Examples of great creative from around the world.

SMALL IDEAS BIG RETURNS
New techniques that can pay huge dividends.

CHARITY and DONORS
The five bonds between them. What they are and how to
strengthen them.

VALUABLE INSIGHTS
Costly errors and how to avoid them.

JUST A FEW OF THE LESSONS THIS WORKSHOP WILL COVER:

  • How and why a Canadian prospect package for United Nations High Commissioner for Refugees achieved the highest response rate internationally.
  • How a series of mailings for a university collected well over $1 million and how through soft sell techniques they added another +$50,000.
  • Design techniques that lead the reader’s eyes to follow the path that you want them to take.
  • Secrets of some of the world’s top designers and copywriters.
  • A step by step analysis of a winning appeal package.

ABOUT YOUR INSTRUCTOR
Billy Sharma is President and Creative Director of BKS Creative Fundraising Services along with Designers Inc. His clients include many fundraising agencies and charities. He has worked in four major cities: Munich, Montreal, New York and Toronto and has over 80 national and international awards, including: RSVP, ANDY,
Marketing Magazine, ITCA, Ben Franklin Award, CLIO, Golden Lion and Bessies. Billy taught direct marketing and copy writing at both Humber and Seneca Colleges.

All Delegates Get Two Free Bonus Handouts:

1. A Copy of the 2024/2025 Canadian Donor’s Guide (Value of $125.00)

2. A Copy of Billy Sharma’s TEN POINT PLAN, for creating a successful fundraising package. Learn more about Billy Sharma.

REGISTRATION: You may register up to 3 people for the workshop. To register  individuals for the workshop use button to the left. To register for the conference and the workshop, use the other button. This will allow to register individual for each of the conference and workshop.

Single Delegate: $595.00  | Two Delegates: $995.00 
Three Delegates: $1295.00  (All plus HST).
($100 Discount For Association Members)