Data AnalyticsDonor ProspectingMarket ResearchMarketing

ENVIRONICS ANALYTICS RELEASES ALL-NEW PRIZM SEGMENTATION SYSTEM

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

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LeadershipMarket Research

Study: Canadian Leaders’ Moment of Truth

Fifth annual Proof CanTrust Index reveals make or break trust moment for Canadian leaders TORONTO, ON–Canada’s trust story is in many ways stable and strong. However, the 2020 Proof CanTrust Index, one of the largest and deepest studies of trust in Canada, suggests there is significant room for improvement, especially …

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