TORONTO, ON—The Top Cause Award at the Canadian Marketing Association’s 2019 Awards was given to SickKids Foundation for their SickKids VS – Crews campaign in partnership with marketing and communications agency Cossette. The PR and social media strategy behind this campaign centered on a video that followed hundreds of donors, Toronto-based athletes, media personalities and social influencers in different cliques coming together to encourage people to join them in raising the $1.3 billion needed to build a new hospital.
A sold-out crowd of 1,200 people gathered this evening to celebrate the winners of the Canadian Marketing Association’s (CMA) 2019 Awards, presented by TD, including presentation of our premiere awards: Marketer of the Year, Best of the Best, Lifetime Achievement and Top Cause.
“Every year, we are impressed by the exceptional calibre of award entries, and this year is better than ever,” said John Wiltshire, CMA president and CEO. “We are proud to celebrate the best in Canadian marketing, and to inspire all Canadian marketers to this level of excellence.”
For the first time, CMA Award finalists now qualify to enter the Marketing Agencies Association GLOBES, which recognize the best marketing communications campaigns from around the world.
“We are delighted that our finalists are eligible to enter the MAA GLOBES, giving leading Canadian marketers the opportunity to be recognized among the best in the world,” said Tim Bishop, the CMA’s vice-president, marketing and experience.
CMA Awards winners have been chosen from a record number of entries that were judged across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete with campaigns in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes). In addition, nominations are accepted for Marketer of the Year and Lifetime Achievement Award, and a select panel of judges select the Top Cause and Best of the Best winners, from the top entries across their respective disciplines and categories.
This year’s judging was overseen by a committee chaired by Arthur Fleischman, president and CEO of John St. and co-chaired by Jacquie Ryan, chief brand and commercial officer, Canadian Olympic Committee and Tyler Turnbull, CEO, FCB Canada. Judges from across Canada participated in a three-round process. In Round One, entries were evaluated on strategy, creativity and results, all equally weighted. In Round Two, senior judges and our multi-discipline judging panel evaluated the top entries in the disciplines and categories. The scores from the first two rounds were combined to determine gold, silver and bronze awards in each category. In Round Three, the senior judges met as a group to validate the selections across disciplines and to break ties in earlier rounds of judging.
A full list of CMA Award winners can be found at www.CMAgala.ca