Throughout the month of October, 25 cents from each The Ultimate Take-Home Sundae sold across Canada will be donated to BGC Canada
Toronto, ON–Baskin-Robbins Canada brings back this month its annual Pink Spoon campaign in support of BGC Canada, and this year, it’s tying the fundraiser to its newest product innovation, The Ultimate Take-Home Sundae, launched in July. Throughout October, 25 cents from the sale of each decadent, specialty sundae sold will be donated to the work of BGC Canada in support of Canadian youth of all ages, and background.
“We’re excited to partner with Baskin-Robbins again this year,” said Rachael MacKenzie-Neill, Vice-President, Development & Public Affairs at BGC Canada. “An annual partnership such as this one allows our team to plan ahead and navigate some of the obstacles that our teams face throughout the year like higher grocery costs, hiring staff and training volunteers.”
The annual fundraiser, named after the iconic pink spoon, used for years by the brand around the world, is held across the 115 Baskin-Robbins locations in Canada. With over $65,000 donated since 2017, the program is growing as are the needs of youth across the country.
Baskin-Robins hopes to raise $20, 000 through the month-long campaign.
Paper icons are also available in-store for guests to enjoy and interact with the fundraising campaign.
“The Ultimate Take-Home Sundae is a sweet treat that has been hugely successful across the country,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “Through this campaign, we are able to thank our guests for their eagerness to try something new, which they will enjoy, while contributing to a great cause.”
Available right from the freezer, The Ultimate Take-Home Sundae is available in three flavours — Cookie Dough Deluxe, Caramel Cookies ‘n Cream and Chocolate Brownie Deluxe, retailing at $9.99 for a 12 oz pint of indulgence. It is also available through delivery and at order.baskinrobbin.ca.
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes.
For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at 635 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more.