By Marla Smith

I have sat in too many meetings where average work gets celebrated. Someone hands in a plan that’s half-baked or just repeated from last year and instead of providing honest feedback, they get pats on the back and “great job” accolades.

I get it. None of us likes awkward conversations or making people feel uncomfortable. I have always been someone who believes in building people up, celebrating achievements and creating positive workplaces where encouragement flows freely. Uplifting each other is vital.

But here’s the truth we need to face together: when we applaud mediocrity as if it’s excellence, we do a disservice to everyone—to those who put in extra effort, to those still growing and ultimately to the missions we serve.

Good enough isn’t good enough

When “good enough” becomes the gold standard, it sends a message that effort alone is enough. But for those who consistently push themselves to deliver high-impact results, it can feel like their hard work is invisible. They can start to wonder if their dedication matters at all. Over time, these dynamics drain motivation and stall innovation, especially in nonprofits where fresh ideas and impact are essential.

This issue goes beyond organizational culture; it’s deeply personal and affects people’s daily experience at work. High performers often carry a heavy emotional load. When their extra effort goes unnoticed or is lumped in with average work, they feel frustrated and invisible. They may begin to question their own worth or wonder if their expectations are too high.

Poor morale becomes its own problem

At the same time, those still learning and developing can feel lost in the confusion. Without clear guidance or honest feedback, they struggle to understand what real excellence looks like, or why it matters to go beyond simply “getting by.” This uncertainty can leave them stuck, unsure how to improve or contribute at a higher level.

These individual feelings don’t stay isolated, they ripple throughout the team and organization. Some people begin to quietly disengage. They do the bare minimum required, emotionally checking out while physically showing up. This is a signal that morale is slipping.

Meanwhile, the high performers who still care deeply feel the pressure of carrying more than their share of work. They may take on extra tasks, step in to solve problems, and try to push the organization forward. However, over time, this becomes exhausting. Without recognition or support, burnout looms, and the risk of losing these key people grows.

Together, these dynamics create a workplace where energy and creativity fade. Teams fracture between those who are checked out and those who feel overwhelmed, and the culture becomes less collaborative, less innovative, and less resilient.

Let me share a common example. Imagine a colleague is asked to develop a donor stewardship plan. The final product misses important donor groups, offers no new ideas, and feels recycled. Instead of honest guidance to help improve, leadership calls it “excellent” in front of the team.

Now imagine you are the one who stayed late researching trends, testing new engagement tactics, and crafting a plan that actually moves the needle. How do you feel watching work that falls short get the same applause as yours?

This isn’t just frustrating, it quietly erodes trust and sets a confusing tone. The person receiving the false praise hears, “This is good enough.” The high performer wonders if their effort is invisible. The organization sends a message that results matter less than the appearance of effort.

What successful leadership looks like

Real leadership looks beyond appearances. It recognizes and values both effort and results. It offers encouragement without losing honesty. It creates safe spaces for growth, where feedback is a gift, not a threat and it models the standards we want everyone to reach.

A vital part of this leadership is celebrating innovation. Innovation isn’t just about big breakthroughs; it’s about the small, daily improvements, the creative solutions that strengthen donor relationships, improve programs, and streamline operations.

When leaders celebrate innovation, they recognize risk-taking and curiosity, even when experiments don’t succeed. They encourage people across teams to share ideas and build on each other’s strengths. This sends a powerful message: growth, creativity, and learning are valued here.

That leads us to another essential element: cross-team collaboration. Nonprofits often operate in silos: fundraising, programs, communications, and leadership. Each of these has its own pressures and priorities. But real impact happens when these teams work together, align their strategies, and support one another.

True leaders break down these silos by creating spaces where diverse voices are heard and valued. They encourage joint problem-solving, celebrate shared wins, and make it safe to challenge old ways of thinking.

When teams collaborate effectively, innovation flourishes. New ideas are tested faster, resources are used more efficiently, and the mission moves forward with greater momentum.

I have seen this in action. A leader I worked with inherited a team where praise was handed out indiscriminately. Over time, she reset expectations, pairing praise with clear, actionable feedback and rewarding creativity and results. It wasn’t always easy, but within a year, innovation grew, project quality improved, and staff pride increased.

Be courageous

Leadership is not about maintaining comfort zones or handing out empty praise. It is about courage, the courage to be honest, to hold yourself and others accountable, and to raise the bar even when it feels uncomfortable.

When we stop applauding mediocrity, we send a clear message: excellence matters. Not just for the sake of perfection, but because our missions, our communities, and the people who depend on us deserve nothing less.

The change starts with you, as a leader willing to speak the truth with kindness, to celebrate real achievement, and to inspire those around us to reach higher.

Let us be those leaders. Let us create nonprofit cultures where innovation thrives, collaboration is real, and every person feels seen, challenged, and valued.

Because, in the end, real leadership is not about applause, it’s about impact. And the world is waiting for what we can achieve when we refuse to settle for anything less than our best.

Ready to answer the call to be a real leader?

Here are some ways to start:

  1. Define what excellence looks like so everyone knows the goal. Clear, shared expectations reduce confusion and create focus.
  2. Be specific and authentic when recognizing work, say exactly what made it great and why it matters.
  3. Offer honest, kind feedback to help people improve. Feedback should empower, not discourage.
  4. Celebrate creativity and impact, not just effort or presence. Innovation, risk-taking, and learning are key.
  5. Encourage cross-team collaboration by creating opportunities for dialogue and shared problem-solving.
  6. Save your highest praise for work that truly deserves it. This protects the value of recognition and motivates others to reach higher.

Marla Smith, CFRE, AFP Master Trainer, and ACFRE candidate, is Director of Foundation and Communications at Pathstone Foundation. With over 15 years of experience in major gifts, corporate partnerships, annual giving, and legacy programs, she has led high-impact fundraising initiatives that advance organizational mission and sustainability. A frequent writer of philanthropic articles and host of What’s New on Cogeco YourTV, Marla has earned national recognition for fundraising excellence, including the CharityVillage Award for Best Fundraising Program, and is known for her data-informed, ethical approach to donor engagement and leadership.

Previous post

Pay it Forward

Next post

The Power of Mentorship

The Editor

The Editor