Loyalty

AIR MILES seals new redtag.ca partnership; to drop Transat at end of year

AIR MILES Collectors get access to thousands of package vacation choices through redtag.ca. TORONTO–The AIR MILES Reward Program signed a new partnership with redtag.ca that provides collectors with more options to get and use miles when booking package vacations through redtag.ca. With thousands of vacation packages available from Canada’s leading …

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E-commerce

Canadian Tire targets eCommerce Experience with First-in-Canada Technology

More ways to shop in-store and online; New ways to ‘click-and-collect’, including first-of-its kind Self-Serve Pick-Up Tower in Canada Canadian Tire announced today new eCommerce solutions that put customer convenience at the heart of online shopping. Canadian Tire is the first-ever Canadian retailer to put into market new, automated, 16-foot Self-Serve …

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Gifts & RewardsLoyalty

SCENE Piloting New Program Upgrade in Edmonton

Offers Exclusive Perks and More Points SCENE is running a pilot program of a new premium SCENE Gold loyalty card that offers bigger and better rewards for members. Beginning today, SCENE users in Edmonton, Alberta, can upgrade their membership to turn movie-going into the ultimate entertainment experience, with dedicated concession …

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Data Analytics

Moneris launches marketing analytics tool

Offlinx helps businesses to measure the store-level impact of their digital marketing efforts at national, provincial and regional levels Moneris Solutions Corporation, Canada’s largest processor of debit and credit card payments, today launched Offlinx, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store …

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Data Analytics

The Evolution of Data Science

By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …

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Data Analytics

How Union Gas used data and analytics to reinvigorate a paperless billing campaign

Re-Energizing Success By Hugh Hibbert When it comes to getting consumers to switch to paperless billing, no Canadian utility does it better than Union Gas: but that doesn’t mean there isn’t room for improvement. Union Gas, a major Canadian natural gas storage, transmission and distribution company based in Chatham-Kent, Ontario …

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E-commerce

Leon’s Furniture Expands eCommerce Strategy

Plans future enhancements to customers’ online shopping experience with a suite of dedicated apps Canada’s largest furniture and appliances retailer, Leon’s Furniture is embarking on a major undertaking to elevate its e-commerce business and enhance the customer online shopping experience. The Company announced today it has selected Shopify, a global …

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Loyalty

Aeroplan renews partnership with luxury hotel group

Renews partnership with Le Club AccorHotels, including Fairmont, Swissôtels Aeroplan announced renewal of a multi-year agreement with Le Club AccorHotels, the free loyalty program for AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500 hotels, resorts and residences across 100 different countries. …

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Data Analytics

Additional $4 million to fund exploration of real-world data, analytics applications includes opening of TD Management Data & Analytics Lab

TD expands collaboration with University of Toronto’s Rotman School of Management TD Bank Group will support the University of Toronto’s Rotman School of Management with $4 million in new funding as part of the school’s efforts to attract and develop top data and analytics talent from around the globe. “By …

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E-commerce

Real Canadian Superstore Launches Same-Day Grocery Delivery Service with Instacart in Winnipeg

Winnipeg Residents Can Now Have Groceries Delivered in as Little as One-Hour Real Canadian Superstore announced today an expansion into Winnipeg to bring home delivery to close to 200,000 households. Winnipeg residents can now order their favorite brands from Real Canadian Superstore and have their groceries and everyday essentials delivered …

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