January February 2021

From the Sidelines to the Field

By Valentina Suarez Throughout my life, I’ve always thought that everyone suffers in their own way. For me, it was shocking to see how some people were complaining about eating the same meal two or three days in a row, while others were struggling to get at least one meal …

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January February 2021

Five Tips for Supporter Care in COVID Times

By Michelle Chambers We’re now over a year into a COVID response that has seen lockdown rules force the temporary closure of nonprofit offices and require home working of staff wherever possible. Besides disrupting the planned fundraising calendar, with external events and recruitment activities cancelled, it has also fractured the …

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January February 2021

What You Learn When You Analyze Twitter on Giving Tuesday

By Matt Dubins Go on Twitter and search up the #GivingTuesday hashtag and you’ll find a never-ending torrent of tweets by non-profits trying to get the attention of digital passersby. Given how jam-packed the market is, and how short peoples’ attention spans are on Twitter, if there’s anything a non-profit …

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January February 2021

Three Ways Direct Mail Supports Your Crowdfunding Campaign

By Grant Cobb Crowdfunding is a transformative strategy that can be used to harness the power of a large network or group and garner support. A crowdfunding campaign is typically hosted when an individual or group needs to raise money for an important cause in a limited time span. Some …

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January February 2021

Ten Ways to Get Organized to Approach Major Donors

By Gail Perry So many folks are unsure how to approach major donors. It’s scary. It was scary for me, too, when I first started out. We all have challenges when it comes to major gift fundraising — and figuring out how to approach major donors face to face. It’s …

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January February 2021

Top Five Fundraising No-Brainers for Nonprofit Professionals in 2021

By Amy Eisenstein When I was thinking about writing this idea of the no-brainers for fundraising in 2021, I put out a call on social media for 2021 no-brainers. Here are just a few of the responses I got: Wearing a mask when in public (for your safety and those …

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January February 2021

Five Reasons to Decline a Donation

By Roxanne Tackie What? Turn down a gift? You may spend hours developing a relationship with a donor, or if you’re lucky, you may even receive a surprise call from a donor looking to make a substantial investment in your organization. Given how much time and energy it takes to …

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January February 2021

Four Factors in Fundraising Success for 2021

By the FundRazr Team If there’s anything 2020 showed us, it’s to expect the unexpected. Before last year, many professional fundraisers considered event-based fundraising like galas and marathons to be a tried-and-true method they could always rely on. For the fundraising community, COVID-19 provided quite the rude awakening — but …

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January February 2021

Ten Virtual Fundraising Campaign Ideas for Lockdown

By Kristina Brunnler The COVID-19 pandemic has forced a massive shift in the day-to-day operations of nonprofits across the country. You’re likely wondering how your nonprofit is going to continue fundraising for your mission during this uncertain time. If your mission isn’t directly related to coronavirus, it may be tricky …

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January February 2021

Investing in Mental Health Matters

By Sarah Chamberlin At its core, the Centre for Addiction and Mental Health (CAMH) is more than a hospital. It’s a catalyst for transforming the way the world views and responds to mental illness, including addiction. As Canada’s largest mental health teaching hospital and one of the world’s leading research …

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