CARE Calls on Canadian Government to to Ramp Up Climate Planning
Ambition cannot ignore women, girls, bearing brunt of change as it impacts international locations, CARE insists MADRID, SP–Amidst wildfires, prolonged droughts, cyclones, and rising social injustice, CARE calls on all governments and stakeholders at the UN Climate Change Conference, COP25, to ramp up their national climate plans (NDCs) by 2020 …
OUTFRONT Partners With Fred Victor To Raise Awareness Of Homelessness
On National Day Of Giving, A ‘Share the Warmth’ food truck in Toronto’s Yonge-Dundas Square will give out free hot beverages and cheer TORONTO, ON–OUTFRONT Media Inc. says its Canadian office is joining forces with Toronto’s Fred Victor Centre to raise awareness around homelessness through their “Share the Warmth” campaign. …
The Stand Ahead™ Challenge for Women’s Brain Health
Foundation urges people to “Turn yourself upside down” to support the first Women’s Brain Health Day, December 2 TORONTO, ON–It is a social media challenge that will upend the way we look at dementia and other brain-aging disorders that disproportionately affect women. Literally. Thousands of supporters of Women’s Brain Health …
#UnboxingType1: A First of its Kind Initiative to Mark the End of Diabetes Awareness Month
Social media and other digital platforms offer people with Diabetes the opportunity to exchange stories and connect TORONTO, ONov–On Saturday, November 30, Pinch Social, the team behind Social Media Week Toronto, will be hosting the official launch of “Unboxing Type 1” to mark the end of Diabetes Awareness Month in …
Breakfast Club of Canada Set to Assess Its Social Impact
A great tool to fast-track the development of the Club and its partner organizations, help more than 1 million young Canadians who go to school on an empty stomach VANCOUVER, BC–With one in four Canadian children going to school without breakfast in 2019 – or one in two in Indigenous …
SickKids Foundation wins Top Cause Award at CMA Gala
TORONTO, ON—The Top Cause Award at the Canadian Marketing Association’s 2019 Awards was given to SickKids Foundation for their SickKids VS – Crews campaign in partnership with marketing and communications agency Cossette. The PR and social media strategy behind this campaign centered on a video that followed hundreds of donors, …
National Red Mitten Day Empowers Canadians to Join Hands in Support of Canadian Athletes
Every pair of Hudson’s Bay Red Mittens sold directly supports Team Canada athletes with more than $32 million raised to-date TORONTO, ON–On Thursday, November 21, Hudson’s Bay brought back National Red Mitten Day for its third year. National Red Mitten Day encourages Canadians across the country to show their pride …
Campaign shines a light on critical need for Foster care (and not for the dog)
New Campaign for the Dave Thomas Foundation for Adoption-Canada BURLINGTON, ON–Today, more than 30,000 children are waiting to be adopted from foster care in Canada. The hard reality is that too many children linger in care for years and age out of the foster care system without an adoptive family …
Ontario SPCA, Humane Society unveils new commemorative Remembrance Day pins
Limited edition pin honours women in Canada’s military and the animals who stood by their side by Emily Cook The Ontario SPCA and Humane Society has issued two new commemorative pins leading up to Remembrance Day to honour the wartime contributions of Canada’s veterans and the animals who stood bravely …
Autism Speaks Canada: Creating a Brighter Life on the Spectrum
TORONTO, ON–As part of their program, Autism Speaks Canada wants to share authentic stories of people with autism and their unique strengths, challenges, dreams and goals. Their new brand campaign, inspired by the vast and diverse autism community, Brighter Life on the Spectrum, features a Canadian star, Dr. Catherine Glorieux. …