Behind “It Takes a Society”: The Power of Collective Action.
We spoke to Pamela Mollica, EVP Marketing & Communications, and Mitchell Praw, Director, Brand Marketing, about the recent launch of the new ‘It takes a society’ brand platform for the Canadian Cancer Society. Here’s what they shared: FOUNDATION: The Daffodil and the Canadian Cancer Society (CCS) brand has a lot …
Making Sense of Donor Data: A Guide to Different Analytic Approaches
By Mubashir Maqbool Data Analytics in nonprofit organizations goes beyond simple data stored in databases and financial systems. Instead, it involves the ability to derive meaningful insights from this data and effectively apply them to enhance organizational management. By leveraging donor analytics, you can identify trends and patterns in donor …
Women in Philanthropy: A Study in Foundational Support
Staff The new report released from TD Wealth examines the critical and growing role women are playing in Canada’s charitable sector. With wives, partners and daughters set to inherit $1 trillion over the next decade, women are a driving force in Canadian philanthropy. The new report, Trust and Transformation: Canadian …
Social Media Trends to Watch in 2024
By Janessa Bishop Whether you’re a social media guru or just a casual scroller, keeping tabs on the latest trends can be a full-time job. While the never-ending algorithm changes and platform updates may seem overwhelming, the opportunity for brands to create compelling content and connect with their target audiences …
Strength in the Numbers
Evaluating Volunteers and Employees By Michael Brooke Many non-profits, like their for profit counterparts, think about the power of evaluation. This is especially true when it comes to highlighting strengths and how exactly people operate when it comes to performing tasks. There are several valuable reasons for using tests, including …
How AI is Helping Pet Rescue
Staff A new AI tool was put to use for the first time during National Adoption Week here in Canada. PetSmart Charities of Canada and Deutsch LA supported animal welfare organizations with AI Tool Rescue Writer ahead of National Adoption Week. Rescue Writer helps staff and volunteers write compelling bios …
Historic Plaques Which Honour Philanthropy – Queen Alexandra Crossroads
Sometimes an historic plaque which recognizes the volunteer efforts or donation programs that help communities aren’t about an individual but commemorate and honour a larger force—the community which pitches together with positivity, passion, and an openness to new ideas. Julie Kusiek, one of the founding members of QA Crossroads, a …
Five Lives: What We Do
Each issue Foundation Magazine provides a mini-profile of five people whose work and commitment make Canada a more liveable country. We thank them for their service. Lead donor Sanjay Malaviya is a big reason for a major change in the way Paralympians are recognized and rewarded. His family foundation’s …
World Around Us
Mexico has a long tradition of charity. In the last 20 years, charitable organizations have expanded to include fields like the environment and human rights. However, tax incentives were limited to only a few charitable purposes, despite the emergence of organizations in new public interest fields that influenced public policy …
THE “BUSYNESS” AFFLICTION
By Kathleen Provost As a professional fundraiser I am struggling to determine my role in the next iteration of philanthropy, to reflect our current reality. Over the last few years I have been researching and reporting back on our ever-evolving sector as it transforms post pandemic. I was inspired by …