by Clelia Arci, Onalytica
With the arrival of social media and the speed at which information can now be shared and received, the list of charitable causes seems to have grown exponentially. For each injustice in the world there is a cause fighting it and people trying to improve the situation.
The benefits of working alongside influencers across all sectors are many, and with charities influencer partnerships can go from online promotion of a fundraiser, to collaborating on content or speaking at events. The possibilities are endless.
Bearing in mind the weight that the word “charity” holds and what it represents, it is no surprise that narrowing a list down to 100 influential experts is no small feat. We’ve chosen to concentrate our efforts on those that work within charitable industries, such as consultants and fundraisers, to try and get an even spread across the community. These people are influential online and involved in conversations surrounding charity and charitable events.
MAPPING THE COMMUNITY
We analysed over 8 million charity-related posts from 1st August 2018 to 31st July 2019. We then identified the top 100 most influential individuals leading the discussion on social media. Below you can see a network map of the online conversation around charity. The top influencer John Haydon is at the centre highlighted in blue. This map was created using the Onalytica platform. The ranking analyses a variety of personas from industry experts, to social amplifiers and content creators as well as journalists and politicians so there’s quite a mix of influencers that have been identified.
We looked at all the individuals engaging on Twitter to bring you a list of the top influential experts affiliated with the industry discussing charity. Below we have a list of the top 50 industry influencers discussing charity online. If you want to see who ranks from 51 – 100 be sure to download the full report by filling the form in below.