Direct MailDonor ProspectingPremier Issue

Discovering The Power of (Printed) Gratitude

By Steve Falk How many times have you received a “thank you” in response to writing a thank-you note? I’m always surprised at how meaningful those little notes can be. I often get the grateful nod back when I send one. Is gratitude is undervalued? It seems we underestimate the …

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Direct Mail

The Future of Mail: Fundraisers Take Note

THE FUTURE OF MAIL MARKETING, CIRCA 2025 By Brendan Read Is the “past is prologue”, as William Shakespeare wrote in The Tempest? Or, on that vein, is “history bunk”, to paraphrase Henry Ford? Measures of both views might be the right answer, for while history may set the stage it …

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Direct Mail

THE FIVE-YEAR FUTURE OF MAIL FUNDRAISING

THE FIVE-YEAR FUTURE OF MAIL FUNDRAISING By Kesheyl van Schilt With 2020 just around the corner, we can’t help but think about where mail marketing is headed and what it will mean for the fundraising industry. But we know one thing for sure: direct mail is not dead. Nor will …

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