Sustainability Study Sparks Conversation About Direct Mail, Greenhouse Gases
A groundbreaking study that is the first step in developing carbon-neutral direct mail marketing AURORA, ON–-A recent study of the greenhouse gas emission sources in the direct mail industry, commissioned by Steve Falk and Prime Data Inc, uncovers the sources of emissions – from a tree in the forest to …
Discovering The Power of (Printed) Gratitude
By Steve Falk How many times have you received a “thank you” in response to writing a thank-you note? I’m always surprised at how meaningful those little notes can be. I often get the grateful nod back when I send one. Is gratitude is undervalued? It seems we underestimate the …
The Future of Mail: Fundraisers Take Note
THE FUTURE OF MAIL MARKETING, CIRCA 2025 By Brendan Read Is the “past is prologue”, as William Shakespeare wrote in The Tempest? Or, on that vein, is “history bunk”, to paraphrase Henry Ford? Measures of both views might be the right answer, for while history may set the stage it …
THE FIVE-YEAR FUTURE OF MAIL FUNDRAISING
THE FIVE-YEAR FUTURE OF MAIL FUNDRAISING By Kesheyl van Schilt With 2020 just around the corner, we can’t help but think about where mail marketing is headed and what it will mean for the fundraising industry. But we know one thing for sure: direct mail is not dead. Nor will …