Donor ProspectingDonor RelationsDonors

For CEOs and Future CEOs: Keep Donor Relations on Your Desk!

By Sandra Baker I get it! You are swamped. Your multi-faceted role requires you to be an expert in every aspect of your charity, from the cost of office coffee through to the minute details of every program you run.  And, you must be an expert in human resources, budget …

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Data AnalyticsDonor ProspectingMarket ResearchMarketing

ENVIRONICS ANALYTICS RELEASES ALL-NEW PRIZM SEGMENTATION SYSTEM

2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …

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Direct MailDonor ProspectingPremier Issue

Discovering The Power of (Printed) Gratitude

By Steve Falk How many times have you received a “thank you” in response to writing a thank-you note? I’m always surprised at how meaningful those little notes can be. I often get the grateful nod back when I send one. Is gratitude is undervalued? It seems we underestimate the …

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