ENVIRONICS ANALYTICS RELEASES ALL-NEW PRIZM SEGMENTATION SYSTEM
2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …
Discovering The Power of (Printed) Gratitude
By Steve Falk How many times have you received a “thank you” in response to writing a thank-you note? I’m always surprised at how meaningful those little notes can be. I often get the grateful nod back when I send one. Is gratitude is undervalued? It seems we underestimate the …