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By Stephen Shaw Mastering the practice of personalization can seem overwhelming for marketers, leaving them to wonder whether the cost and effort is worth the trouble. But giving up on the dream of one-to-one marketing would be a shame. When the era of Big Data dawned in the early 2000s …

Donor-centred fundraising (DCF) is the dominant mode of thought and practice in the fundraising profession. But its core principles have been challenged by the rise of the new community-centric fundraising (CCF) movement — inspired by the ideas of American thought leader Vu Le — in what is becoming a clash …

Workplace Rivalries Hold Steady Despite Pandemic; charities still on the agenda Though business teams continue to work remotely, a sense of workplace competition is still alive and well, new research from global staffing firm Robert Half shows. And that means charities may still be benefiting from in-house competition during fundraising …

By Tracy Howard Nneka Allen is an accomplished professional fundraiser, but to get an idea of the unique lens with which she views the role requires only a look at the profile summary on her LinkedIn page. Fundraiser is listed but it comes after the titles “Relationship-Builder/Stone-Catcher/Freedom-Fighter.” A sixth-generation Canadian …

By Joanne McKiernan The data confirms it — 2020 has changed our sector in almost every way. We’ve learned 35 percent of charities in Canada have seen a significant increase in demand due to COVID-19, while 2 in 3 have lost more than 30 percent of the revenue that allows …

by Joenita Paulrajan Having diversity in the ranks and working on making the organization more inclusive is a commendable first step. However, diversity and inclusion (D&I) efforts do not automatically lead to an equitable organization. Creating pathways to make an organization equitable requires different approaches and processes. Take a look …

The Ontario Nonfprofit Network and the Assemblée de la Francophonie de l’Ontario (AFO) partnered on a bilingual survey to understand of the impact of the pandemic on Ontario’s 58,000 nonprofits and charities, and the effectiveness of the public policy and supports provided by the provincial and federal governments. It was …

By Malcolm Burrows “It is a very sad day for me when notable figures cannot donate time and energy to charitable causes they believe deserve support.” This indignant observation came from a letter to The Globe and Mail on July 18, 2020 in response to WE Charity scandal that engulfed …

By Kathleen Provost As a professional fundraiser, I have always thought that volunteering was part of my responsibility. First, by volunteering, I can better understand the volunteers I need to work with in my profession. Experienced fundraisers know that a collaboration between staff and volunteer yield the best results when …

Robert Holmes 1861-1930 | The Region of Durham. The Township of Brock. Born in Cannington, Ontario, in 1861, Holmes abandoned a career in medicine to train at the Royal Academy of Art in London, England. He returned to Toronto and spent the next forty years teaching, first at Upper Canada …