Mar/Apr 2021 Issue

How Well Do You Know Your Donors?

Why now more than ever, it’s critical to understand your constituents By Jennifer Robins Whether you are a local non-profit on a shoe-string budget or a large national organization, understanding your constituent base and trends is critical to finding success in any given year, but increasingly relevant during a pandemic. …

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Mar/Apr 2021 Issue

Historic Plaques Which Honour Philanthropy

Vern and Clara Welker | Saskatoon, Saskatchewan The Downtown Saskatoon DTNYXE business group found the right way to honour their downtown Saskatoon greats by creating a program called LEGENDS DOWNTOWN. The idea is to bring colour to the district, awareness to their community pride, and gratitude to our honourees. Reddee …

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Mar/Apr 2021 Issue

Greenland: Life on the Edge

By Johnny Langenheim It may be the world’s biggest island, but Greenland barely registers on most people’s radars. And yet geopolitically it’s one of the most important places on the planet, situated as it is in the high Arctic, between North America and Europe. It is rich in natural resources …

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Mar/Apr 2021 Issue

How the Pandemic Impacts Canada’s Top P2P Programs

Since 2013, the Peer-to-Peer Professional Forum has surveyed Canadian nonprofits that manage peer-to-peer campaigns to provide an annual ranking of the 30 largest programs. The survey has become an important benchmarking tool for charities and a measure of industry trends. Peer-to-peer fundraising revenues at Canadian nonprofits took a massive hit …

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Mar/Apr 2021 Issue

How Nonprofits are Cutting Off Their Noses to Spite Their Faces

By Billy Sharma The donation amounts most discouraged by charities are those very small gifts or mini-donations. Mini-donations are $3 or $5 or $10 amounts. Nonprofits vigorously discourage them right in their donation forms by stating in black and white: Receipts will be issued only for donations of $20 or …

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Mar/Apr 2021 Issue

From Patient to Activist

How Former Pro Soccer Player Julian Uccello Makes the Most of his “New Normal” Life By Staff For Julian Uccello, being diagnosed with Multiple Sclerosis in 2011 was a shock to his career as a pro soccer player in Italy, and to his identity. How a person who had been …

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Mar/Apr 2021 Issue

Diversifying Diversity

A Conversation About Intersectionality: Part One By Tanya Hannah Rumble, CFRE and Mariya Yurokova, MBA, CFRE As we continue to celebrate women in the aftermath of International Women’s Day it is heartening to see more women than ever before in leadership roles across industries. This includes the non-profit and fundraising …

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Mar/Apr 2021 Issue

The Accidental Rescuer

Judanna Dawn helped save a badly injured dog 13 years ago — little did she know, she was beginning her life’s work by Tracy Howard Since opening Angel’s Animal Rescue 13 years ago, Judanna Dawn has rescued, rehabilitated and found new homes for nearly 10,000 dogs and hundreds of other …

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Mar/Apr 2021 Issue

Shawn Bath: Water Warrior

Doing Whatever it Takes to Clean Newfoundland’s Harbours By Tracy Howard With its dramatic landscapes and majestic coastlines, Newfoundland is justifiably acclaimed as one of Canada’s most beautiful places. But under the surface of the harbours and bays that dot its shores lies a dirty secret: these waters have long …

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Mar/Apr 2021 Issue

AFP Global Fundraising Effectiveness Project Report

U.S. Giving Increases Significantly in 2020, Even as Donor Retention Rates Shrink Despite concerns that the COVID-19 pandemic would depress donations to nonprofits, giving in the U.S. in 2020 increased from 2019 by 10.6 percent, with the overall number of donors growing by 7.3 percent, according to the Fundraising Effectiveness …

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