Mastercard Changeworks Launches to Accelerate Work of Not-for-Profit Organizations

New initiative will leverage the company’s technology and data-science expertise to help not-for-profit organizations better support the communities they serve TORONTO, ON–Mastercard launched Mastercard Changeworks™, a social-impact program from Mastercard Canada that helps Canada’s not-for-profits harness the power of technology and data to create positive change. To put this commitment …

CharitiesDigitalIndustry News

CanadaHelps, Supported by Mastercard, Launches a National Program to Advance Digital Transformation, Growth for Canadian Charities

Charity Growth Academy kicks off with a first-year pilot program that provides unique digital tools, training, and support to 11 registered Canadian charities and nonprofits TORONTO, ON–CanadaHelps, the country’s largest platform for donating and fundraising online, announced the launch of the CanadaHelps Charity Growth Academy, an initiative made possible by …

COVID-19DigitalSocial Media

The Coronavirus Pandemic’s Relationship to Online Behavioral Shifts in Canada

by Bryan Segal Senior Vice President, Commercial, Comscore This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms. Things are moving fast. Following our last update regarding digital media consumption during …

Awareness CampaignCharitiesDigital

HomeEquity Bank helps bring 2019 Poppy Campaign into the Digital Age

HomeEquity Bank helps Canadians personalize, dedicate and share a Digital Poppy online; Campaign features one of Canada’s most senior living Veterans and a digital moment of silence on the Twitch streaming platform TORONTO–As the official Presenting Partner of the 2019 Royal Canadian Legion Digital Poppy Campaign, CHIP Reverse Mortgage by HomeEquity …