Breast Cancer Canada wants us to know more about breast cancer so we can say no more
TORONTO, ON–Breast Cancer Canada (formerly Breast Cancer Society of Canada) has a new brand and accompanying marketing campaign, mirroring the progress that Breast Cancer Canada has made in breast cancer research. The change provides more than an elegant and modern look, it is an effort to help people see how …
Global Philanthropic Appoints new Marketing leader
Global Philanthropic Canada has appointed Meredith Hand as Director of Marketing & Communications. She is based in Halifax, NS. For the past 15 years, Meredith has influenced the breadth and reach of brands and maximized business development opportunities in international positions, working throughout the Caribbean and Europe. “Meredith is an …
ENVIRONICS ANALYTICS RELEASES ALL-NEW PRIZM SEGMENTATION SYSTEM
2020 Edition Classifies Canadians into 67 Distinct Lifestyle types TORONTO, ON–Environics Analytics (EA) today announced the launch of the fourth generation of PRIZM, its comprehensive segmentation system widely used by businesses, not-for-profits and government agencies to analyze consumers and markets. The new PRIZM classifies Canadians into 67 distinct lifestyle types …
The Fast-Changing Landscape of Not-for-Profit Marketing
By Brady Hambleton When Steve approached me earlier this year to gauge my interest in joining the advisory board for Foundation Magazine, I did not hesitate to say yes. I sincerely believe that as an active member of the not-for-profit sector, I have an inherent responsibility to engage in and …
A Philanthropic Marketer’s Wish List
By Debbie Major Fifty more grams and 1 millimeter thicker! Is this Canada Post code talk or a dream world for the not-for-profit and the not-for-profit agency? A special postage rate for the charitable and Not-For-Profit world is not a new thing. It has been mentioned, brought up, and talked …